About Encore: Who We Are

Shawn Walsh is the Founding Partner of Encore Strategic and co-author of The Pumpkin Plan for Managed Service Providers.

Shawn's entrepreneurial journey began in an unconventional place—as a police detective, where he was a pioneer in computer crime investigation and computer forensics. Shawn moved from law enforcement into technology services, where he built his MSP from his basement to a company spanning four states before successfully exiting in 2017.

Shawn now channels his experience into helping other business owners transform from tactical operators into strategic leaders through Encore Strategic's coaching, consulting, and peer advisory programs.

Shawn holds a BS in Management from Franklin Pierce University and an MBA in International Business from Louisiana State University (LSU). When not helping entrepreneurs, he divides his time between New Hampshire, Aruba, and Bonaire, where he works part-time as a PADI Dive Instructor.

Dyanna Tropea is Managing Partner and Consultant at Encore Strategic, where she brings over a decade of experience working in and with MSPs to help clients optimize service delivery, elevate customer satisfaction, and build stronger team alignment. Having worked her way up from the ground floor of a growing MSP, Dyanna developed a rare, firsthand understanding of how operations, process, and people intersect — giving her the ability to see both the client and internal perspective with equal clarity.

As a consultant, Dyanna helps MSPs drive efficiency through process while ensuring that teams stay aligned around a shared vision of growth. She is certified in DISC, Driving Forces, and EQ, as well as The Working Genius Assessment, and teaches clients how to apply these frameworks to improve team communication, strengthen collaboration, and reduce friction across departments.

Outside of her professional life, Dyanna enjoys pottery, reading, and volleyball — hobbies that allow her to unwind and bring a creative balance to her life.

Abi Walsh is a Partner and Consultant at Encore Strategic, where she provides expert consulting for MSP clients in sales management, business development strategy, and marketing strategies designed to drive sustainable growth. With nearly 15 years leading sales and marketing for managed service providers, Abi brings a rare combination of hands-on sales leadership and strategic insight to every engagement, helping MSPs build stronger pipelines, sharpen their go-to-market approach, and scale efficient, high-performing teams.

Abi holds an MBA from Fitchburg State University and a BS in Marketing from Johnson & Wales University, pairing that academic foundation with nearly a decade and a half of real-world MSP sales and marketing expertise to deliver customized, results-driven guidance to clients.

Abi is passionate about sales, marketing, and helping businesses build the teams that fuel their growth — a passion matched by her love of animals and the outdoors. Outside of work, she's a mom to two-and-a-half-year-old twins and enjoys spending time with her dogs and horse.